2020 GASE FORMOSA+ ST「 R&D Branding Strategies Conference」

Jun 22, 2020
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GASE and THE held the 2020 GASE FORMOSA+ Staff Training: R&D Branding Strategies Conference on June 19.

06-22-2020 | GASE 

To explore the current developments of international higher education, research methods and international brand strategy, Ministry of Science and Technology (MOST) Center for Global Affairs and Science Engagement (GASE) and Times Higher Education (THE) held the 2020 GASE FORMOSA+ Staff Training: R&D Branding Strategies Conference on June 19.

With the declining fertility rate and increasing competitors in recent years, universities have implemented improvement measure, including merge and adjust departments, reposition and optimize various competitive indicators, in order to increase their global rankings, and attract more students to study at the same time.

Due to the COVID-19 outbreak, the conference was held virtually with speakers joined from Taiwan, Hong Kong and Singapore. Mr. Justin Tay, Director and General Manager of THE Asia, and Ms. Elaine Chan, Higher Education Consultant of THE, were invited to talk about the current international higher education research development, world university ranking data standards, research methods, and international brand strategy development. More than 65 participants from 37 schools in Taiwan participated the online conference. 

In recent years, the United Nations' "Sustainable Development Goals (SDGs)" has become a major topic of discussion. The United Kingdom, the European Union, and the Ministry of Education in Taiwan have listed SDGs as university social responsibility practices and included them in development and evaluation indicators. Foreign universities have successively invested in sustainability and environmental protection research and development. However, many academic representatives are uncertain on whether SDGs could directly benefit university admissions.

According to Tay, students are more sensitive to trending topics like climate change, social enterpise, sustanibility- and equity-related issues. Therefore, the SDGs incorporated indicators regarding issues such as health and well-being, affordable and clean energy, no poverty, and zero hunger, to name a few. Chan mentioned that it is important to introduce core academic and research areas of the university during recruiting process; therefore, the ranking system would definitely be beneficial to universities in branding themselves. 

Prof. Hsiao-Wei Yuan, Director of GASE, pointed out that the development of Taiwan’s higher education faces multiple pressures, such as enrollment and international competition. She hoped the conferences like this can give administrative faculty of different colleges and universities directions to enhance their branding, and find values that meet their own standards.